On October 23 Italian supercar maker Lamborghini announced the official opening of their franchise in Sao Paulo, its first store in South America.

The store will be located on posh Avenida Europa. Sao Paulo was chosen due to its status as one of the most modern and luxurious cities in South America.

This marks only the second Latin American store for “The Raging Bull,” which operates a shop in Mexico.

TAG Heuer has announced the release of a new phone, dubbed TAG Heuer MERIDIIST Automobili Lamborghini.

The phone is crafted from titanium and crystals with a top coat of stainless steel.

The keyboard features the bull logo for Lamborghini while the back of the device is engraved with the phone’s limited edition number.

Lamborghini has produced a range of limited edition gift-boxed candles and ceramic baubles, inspired by its Gallardo LP 550-2 Valentino Balboni.

The color scheme for the gifts includes Blue Caelum and White Monocerus which are two of the eight colors the limited edition Gallardo is available in.

The Lamborghini 2009 Christmas gifts collection also includes 2010 wall and desk calendars, winter clothing and T-shirts.

Check out the brand new film for Lamborghini Reventón that the agency Philipp und Keuntje did for the IAA Frankfurt.

“The Reventón is the most extreme car in the history of the brand,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.

Only 20 units of the Lamborghini Reventon Roadster will be created, with each one costing just under $1.6m. It should go on sale in October.

The Reventon Roadster, the drop-top version of a Lamborghini legend, has made its world debut at the Frankfurt Motor Show which began on Tuesday.

For those of you not in the know about the fight jet-inspired Reventon, it was launched by Lamborghini back in 2008.

With only 21 units (20 production/1 prototype) produced, the Reventon has become one of the most coveted supercars out there.