Milan is preparing to host its annual men’s fashion show on Saturday, billed as the biggest in the world.

Thirty-six brands including Dolce&Gabbana, Giorgio Armani and Prada are set to take to the catwalks for the four-day fashion festival.

The autumn-winter collection show kicks off on Saturday with top brands including Ermenegildo Zegna, Dolce&Gabbana, Jil Sander and Roberto Cavalli.

Gucci takes you on a new journey for Spring 2011 with the new ad campaign – along with models Nikola Jovanovic and Raquel Zimmermann shot by Mert & Marcus.

On Monday, November 22, Gucci hit the 3 million fan mark on Facebook. The Italian label may soon surpass Burberry, which boasts 3.2 million fans, as the most widely followed fashion brand on the social networking site.

Gucci’s Facebook milestone follows hot on the heels of the announcement made by Burberry on November 19 that it had broken the 3-million-fan mark.

Just this past weekend, Facebook EMEA Vice President Joanna Shields had proclaimed the UK luxury label as the “most widely followed brand on Facebook.”

Italian luxury house Gucci is the latest designer label to debut a children’s collection, joining the likes of Burberry, D&G and Dior.

Gucci will celebrate the launch of the new collection on November 20th, which is Universal Children’s Day, with children’s parties at six of its most important flagship stores in Milan, London, NYC, Los Angeles, Hong Kong and Tokyo.

Gucci Kids, which will kick off with the Spring/Summer 2011 collection, will include clothing lines for babies (0 to 24 months) and boys and girls (ages 2 to 8).

Italian luxury house Gucci is partaking in the global scavenger hunt organized by Jay-Z and search engine Bing in advance of the rapper’s book release.

The innovative marketing campaign physically placed pages from Jay Z’s memoir Decoded in various venues meaningful to the hip hop impresario, including the Delano Hotel in Miami and the Spotted Pig restaurant in New York.

Clues as to where pages were hidden were regularly revealed on the singer’s Facebook and Twitter pages as well as on a dedicated Bing website.

Last week, Gucci unveiled two of the book’s pages in the storefront windows of its Fifth Avenue flagship in New York.

China’s ever increasing economic clout has again been reflected in a survey on consumer tastes in luxury goods which has shown the nation not only knows what goods it wants, it most certainly now has the means by which to buy them.

A report released this week by Bain & Company has claimed China is now the fastest-growing consumer of leather goods and jewelry worldwide.

Its overall luxury market has grown 23 per cent this year, meaning it’s on target to reap some 84.3 billion yuan (9.2 billion euro).

But what the world really wants to know is what are the Chinese after. According to this report, Louis Vuitton, Chanel and Gucci are the most lusted-for brands.