To celebrate 90 years in business, the Italian fashion house will release its ’1921′ collection this summer.

Referring to Gucci‘s founding year, the 1921 label will be attached to a number of the brand’s best-known classics including the Bamboo, Jackie and Horsebit bags, which will all be made over in new fabrics and colors.

Other accessories such as shoes, probably including Gucci’s signature moccasins, riding boots, and loafers, as well as special-edition watches, bracelets, wallets, and sunglasses will also be part of the collection.

Here is the director’s cut of the commercial for Gucci Guilty Pour Homme. The short film stars Chris Evans and Evan Rachel Wood.

This video was directed by Frank Miller, the creative mind behind Sin City, and features many of his signature stamps.

Fiat today took the wraps off of its latest co-branding project, the Fiat 500 by Gucci that will be showcased at next week’s Geneva Salon.

The car is customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile and is available in just black or white.

Both cars are garnished with Gucci’s signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior.

In recognition of the partnership between Gucci and the Recording Academy, a special edition collection of i-Gucci Grammy watches has been designed by Creative Director Frida Giannini.

The cutting-edge I-Gucci timepiece features a new yellow PVD stainless-steel case that compliments the wide black or white rubber strap which sports the Grammy and Gucci logos.

On the large double-layout digital display is a special tag commemorating the Grammy partnership.

Local firms using Facebook and other social media to market themselves are garnering brand recognition on a par with luxury heavyweights like Gucci and Louis Vuitton, a study showed Thursday.

Findings by Firefly Millward Brown showed Singapore retail chains being identified alongside famous international labels as the most recognisable brands.

Social media users in Singapore placed yoghurt chain Soghurt and local grooming firm Juup Nails alongside famous names such as Louis Vuitton, Gucci and Adidas in terms of brand recognition, the study showed.

Following similar moves by fellow fashion brands including Burberry and Dolce & Gabbana, Italian fashion brand Gucci is expanding into cosmetics.

The label has renewed its beauty license with beauty giant Product & Gamble, which to this date only included fragrances such as the latest release, Guilty.

New conditions in the deal foresee that Gucci will shortly branch out into cosmetics and skincare. A launch date and details of the Gucci palette are yet to be disclosed.