Angelina Jolie poses for Louis Vuitton Core Values Campaign on a wooden boat in Cambodia’s Siem Reap province where Jolie shot Lara Croft: Tomb Raider in 2000.

Louis Vuitton’s president says, “People are not used to seeing Angelina in this situation. I like the fact that it’s a real moment.”

Four of Angelina’s children were also present at the photo shoot, shot by photographer Annie Leibovitz , with lily pads and verdant foliage everywhere.

The American actress has landed what is believed to be her most lucrative advertising deal to date.

According to E! News, French luxury house Louis Vuitton has tapped Jolie for a global, print-only campaign to be released in the summer.

Jolie joins other entertainment heavyweights including Jennifer Lopez and Madonna as Vuitton’s spokesmodel.

Bono and and his wife Ali Hewson star in the newest of Louis Vuitton’s “core values” ads shot by Annie Leibovitz.

The couple, who were shot in South Africa, wear clothing by Edun, Hewson’s sustainable fashion line. in which LVMH took a 49 percent stake last year.

it’s the first time the U2 front man has appeared in an ad without his band, and the first time a label other than Vuitton is getting a fashion credit.

It looks like Louis Vuitton has scored three soccer deities for its next core values advertising spots, just in time for World Cup that kicks off in June in South Africa.

Diego Maradona, Zinédine Zidane and Pelé have posed for photographer Annie Leibovitz for a campaign that spotlights Vuitton’s monogram canvas bags.

As anticipation builds up over David Lynch’s ‘Lady Dior’ commercial, fans of French actress Marion Cotillard, who again stars in the ads, can already peek behind the scenes of the print campaign for the range.

The making-of shows star photographer Annie Leibovitz directing Cotillard, who is wearing Dior’s latest collections, as creative director John Galliano and other onlookers are watching the scene.

The latest chapter of the Alfred Hitchcock-inspired ‘Lady Dior’ commercial was recently shot by Lynch in Shanghai.

The Louis Vuitton auction, held last night at Sotheby’s on New Bond Street, saw seven special orders sold for a total of £495,000 in aid of the Red Cross.

Louis Vuitton offered six masters of savoir-faire the opportunity to create a unique special order that embodies their expertise in their respective professions.