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New Jaquet Droz Boutique Opens In Dubai Mall

The newly opened Jaquet Droz in Dubai Mall features a blend of traditional elements with modern designs in its interior to present guests a distinct ambiance while shopping for their favourite timepiece

Jan 11, 2018 | By LUXUO

Switzerland’s luxury watch, brand Jaquet Droz is delighted to open its first boutique in Dubai Mall, which houses the world’s leading luxury brands and one of the largest shopping centres in the world.

“With a large number of watch connoisseurs and collectors, the Middle East represents a key market for Jaquet Droz and we are pleased that our discerning customers will be able to browse our extensive collection of timepieces in the comfort and luxury of our exclusive new address in Dubai.” – Mr Christian Lattmann, the CEO of the brand

New Jaquet Droz Boutique Opens In Dubai Mall

Established in 1738, Pierre Jaquet-Drozhas been developing unique, exceptionally crafted collections that stay true to its founder’s legacy for close to three centuries. With a refreshed brand campaign “Some Watches tell Time. Some tell a Story”, the new boutique in Dubai Mall invites customers to view the exclusive timepieces and experience the brand’s passion in master watchmaking and time-old watch culture.

The New and Contemporary Jaquet Droz is a blend of Traditional Elements with Modern Designs

The new boutique features an elegant ambience, with sleek lines and a palette of beige, black and grey where customers can revel in the brand’s refined style and appreciate the watches that will be presented in a luxurious wall showcase. In addition, customers will be able to marvel at a structured wall inspired by the stars found in the brand’s logo and the crown of its watches.

Customers are able to leisurely browse an extensive collection such as the automata models and the Ateliers d’Art limited editions, and at the same time, enjoy the unique and exclusive dial customising services.

The exquisite ‘Ateliers d’Art’ collection which features birds – a theme that was very dear to Jaquet Droz since the 18th century, will also be available at the new boutique.

With 280 years of legend combined with exquisite craftsmanship and history, the collection will showcase Jaquet Droz’s art of watchmaking and its relation to the mysteries of the universe and its infinite possibilities.

For more information about Jaquet Droz, please visit www.jaquet-droz.com.

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