Novak Djokovic, the world’s top-ranked men’s tennis player, joined team Audemars Piguet as its latest brand ambassador.

In a secret visit several months ago to the watch company in Le Brassus, Djokovic expressed his high regard for the brand’s latest watches.

The three-time Grand Slam champion stated that he had been deeply impressed by “the beauty and the complexity of the movements,” produced there.

“I have discovered a new passion for fine watchmaking and I truly admire both the traditional and modern aspects of the work accomplished by Audemars Piguet.”

Djokovic joins a star-studded Brand Ambassador team including Michael Schumacher, Leo Messi, LeBron James, cricket legend Sachin Tendulkar, and golfer stars Lee Westwood and Rory McIlroy.