Style / Accessories

#CoachxSelena: Coach unveils exclusive collaboration with singer Selena Gomez

The new limited-edition collection from the American fashion label features the Selena Grace, a handbag specially customized by Selena Gomez.

Aug 08, 2017 | By Pameyla Cambe

Barely a week after releasing the music video for her latest single “Fetish”, Selena Gomez is back in the spotlight again — this time, it’s not for eating lipstick. A wearer of many hats, the singer, actress, philanthropist, style icon and Disney star can now add designer to the list with her latest venture with American luxury fashion brand, Coach.

Coach X Selena Gomez is a limited-edition collection of small leather goods and accessories created by Creative Director Stuart Vevers and the eponymous songstress. This isn’t their first collaboration, however; Gomez was the face of the leather house’s Fall 2017 campaign, which sparked rumours of an upcoming collection.

Combining the brand’s history of American authenticity and effortless luxury with Selena’s youthful personality, Coach X Selena Gomez channels femininity and coolness in the form of bags, wristlets and cardholders.

Hands down, the highlight of the collection is the Selena Grace handbag: a versatile, double-handled carryall built for any occasion — and in eye-popping red, no less. Aptly named after the singer’s most inimitable quality, the Selena Grace bag features many of Gomez’s personal touches, some of which echo her moving speech at the 2016 American Music Awards.

This includes a special hang tag with her signature; an encouraging story patch declaring that “To be you is to be strong;” and a lovely reminder — inspired by the singer’s tattoo — to “Love yourself first”, embossed on the base of the bag.

Aside from Selena Red, the bag also comes in the shades of Selena Black Cherry and Selena White like the rest of the collection. For an extra special touch, the Selena Grace can be personalized with charms from the collection.

Come September 1, 2017, the Coach x Selena Gomez collection will be available in Coach boutiques worldwide and on the official Coach website. Limited quantities of the Selena Grace will also be available for pre-order at all Singapore Coach Stores from August 24, 2017.

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