Back with a bang is Montblanc with a legendary new fragrance for men—the Legend. A scent for the confident, virile and ambitious man, Montblanc pours its vision of timelessness and elitism into this fragrance. Fashioned by perfumer Olivier Pescheux, this scent is the epitome of subtle masculinity.

The Legend’s muse is British model Simon Clark, portraying the essence of a charismatic man. Photographed by Peter Lindbergh in black and white, the campaign effortlessly pulls off what wearers of the fragrance embody—strength in simplicity.

Opening with a whiff of lavender, the scent diffuses into a fresh pinch of Bergamot from Calabria and Litsea Cubeba. A lively burst is created from these notes before settling into an intense harmony of Evernyl and Pomarose. The former is reminiscent of oakmoss, displaying its warm woody scent before the injection of fruity rose and apple from the latter. “I wanted it to be the true heart of the formula,” explains Olivier, “so I was very generous with it.” For a contemporary twist, Geranium is added to the mix, lifting the scent higher. The base notes feature the pliable Coumarin, before adding a touch of irresistible Sandalwood to complete the scent.

Not skimping on presentation, The Legend is dressed in Montblanc’s signature black and white colours. The bottle encapsulates the timeless masculinity in the brand’s design, bearing the iconic Montblanc hallmark. Slightly curved, the sleek black bottle is crafted from black glass and topped with a shiny metal stopper. Three rings around the cap and the emblematic star in the middle are homage to the brand’s signature symbols. The box’s design mirrors that of the bottle, bearing the design of curved metal thread, and the iconic star in the middle.

The Montblanc Legend is available at all Sephora and departmental stores. The 30ml is priced at $65, the 50ml at $90 and the 100ml at $120.

For more information, do visit Montblanc.