Lane Crawford Spring 2013 3D Campaign
Lane Crawford has just unveiled its spring ad campaign shot by Nick Knight who used a motion capture scanning technique to give the images a 3D effect.
Director Nick Knight worked with Chinese model Ming Xi and stylist Katy England on this punchy new film for Lane Crawford. For the brand’s S/S 2013 campaign, Knight pushed motion capture technology to the limit and created a fashion film and images without the use of photography.
The minute-long clip sees motion-captured data from Ming Xi stitched together with looks from Givenchy, Proenza Schouler, McQueen and Haider Ackermann.