Style / Fashion

Dree Hemingway new face of Gianfranco Ferre

Gianfranco Ferré, the Italian fashion house, has taken Dree Hemingway – Great granddaughter of Ernest Hemingway – as the face of their new campaign. Dree has previously appeared in campaigns for Abercrombie & Fitch, and DKNY – and appeared on Givenchy’s autumn/winter 2009-10 catwalk. Ferré creative directors Tommaso Aquilano and Roberto Rimondi say they chose […]

Jan 10, 2010 | By Anakin

Gianfranco Ferr̩, the Italian fashion house, has taken Dree Hemingway РGreat granddaughter of Ernest Hemingway Рas the face of their new campaign.

Dree has previously appeared in campaigns for Abercrombie & Fitch, and DKNY – and appeared on Givenchy’s autumn/winter 2009-10 catwalk.

Ferré creative directors Tommaso Aquilano and Roberto Rimondi say they chose Hemingway to portray “the free and fearless nature of an utterly feminine woman”, which the collection demanded.

Dutch photography duo Inez van Lamsweerde and Vinoodh Matadin shot the images for the Spring / Summer 2010 campaign.

The images are in black and white to highlight the “light fluid fabrics, alternating volumes and fine asymmetries” of the spring/summer 2010 offering.

Source: Vogue


 
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