Style / Fashion

Campbell, Crawford and Schiffer Shine for Balmain

Balmain has gone with the 1990s icons of fashion for its Spring/Summer 2016 campaign, thanks to artistic director Olivier Rousteing.

Jan 09, 2016 | By null

Remember those names? If you think Naomi Campbell, Cindy Crawford and Claudia Schiffer might be the new big names in 2016, well, you should go hang your head in shame. Balmain has gone with the 1990s icons of fashion for its Spring/Summer 2016 campaign. In a year already dominated by the nostalgia machine known as Star Wars, we have to wonder if Balmain artistic director Olivier Rousteing is not on to something. The images you see here debuted on the brand’s Instagram account and we were very pleased to see the trio in action again – and all together.

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Rousteing teased the campaign with the hashtags #waitandsee, #dreamscometrue, #iconic and #youwillalwaysremember so we are pretty sure he knows what he is doing here. Photographer Steven Klein is responsible for the minimalistic series, showing off the bodycon silhouettes that we are assured will be important for the current Spring/Summer season. We are not sure about the fringes but the crisscross detailing is intriguing. At this point, we are just waiting to see how many publications make a big deal of the supermodel trio’s ages. We also have just one question for Balmain: Were Evangelista, Turlington and Patitz not available? #imaginethepossibilities #keepthefaith.

This report was compiled by in-house writers, in combination with a wire report and images from the AFP.

 


 
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