Olivier Martinez, who has represented the Yves Saint Laurent men’s fragrance since its launch, appears in a new ad campaign for L’Homme.

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Directed by Romain Gavras, the French filmmaker behind “Our Day Will Come,” the campaign is an ode to virile sensuality, a quality embodied by Olivier Martinez. The actor plays a sophisticated man who, confident in his seductive appeal, becomes the object of one beautiful woman’s desire.

Launched in 2006, L’Homme by Yves Saint Laurent features notes of citrus, violet leaf, vetiver and tonka bean. The fragrance is created by the noses Anne Flipo and Dominique Ropion.

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Filmed in black and white, the TV campaign is being launched worldwide.