Fashion shows are as much about entertainment as serving the needs of the elites who attend (journos, buyers and celebs, mostly). We saw it at London and now again at Milan Men’s Fashion Week, which hit the Italian style capital last weekend. It is in this theatricality that we see what might be the biggest and boldest new trends, not in fashion but in male beauty. Here are three on-point looks from the catwalks. Later, see if you can spot any at the Gucci runway show at L’Officiel Singapore.

Calvin Klein

Long hair don’t care

Yes, there were a few shaved heads here and there, but several male models were spotted strutting down the runway with tendrils of luscious long hair breezing out behind them. At Vivienne Westwood the look was rocky and slightly bedraggled for an insouciant look, while over at Calvin Klein the models wore their shoulder-length locks in neat, flicky layers with lashings of shine spray and a slick center parting for added glamour.

Moncler Gamme Bleu

Real men wear makeup

The guys proved that rooting around in the makeup box isn’t the prerogative of the girls this weekend, putting on a colorful cosmetic display. The most eye-catching look could be seen at Moncler Gamme Bleu, where the red, white and blue camouflage outwear was offset by face paint of the same pattern. Vivienne Westwood, meanwhile, sent her models out wearing vibrant eyeshadow (top) that matched the color of their shirts in unmissable shades such as electric blue and tangerine.

Philipp Plein

Step aside

The side part accompanied by a sweeping fringe remains the go-to look for many designers, with Prada distinguishing itself by opting for a slicked-over do that referenced more gentlemanly times. Philipp Plein exaggerated the look by letting the roots show through on dyed hair to add texture and a gritty edge.