For many years now Karl Lagerfeld and Chanel have been producing some of the world’s most preposterous and overpriced sporting goods.

First there was the Chanel snowboard with trompe l’oeil “quilting”; then $2,5000 Chanel skis. More recently the fashion house has produced a Chanel’s $12,000 bike, a pink Chanel tennis racket complete with tennis balls and a Chanel boomerang.

And now, here is the luxurious fly-fishing rod from the latest Chanel sports collection, priced at just under $20,000. It seems to be a Karl Lagerfeld’s personal tribute to Coco Chanel and her love of the relaxing sport !

For a mere £9,170 the ponciest angler on the planet can kit himself out with a Chanel rod and a set of meticulously tied, monochrome Chanel flies, complete with the famous “double C” logo on the gossamer wings, presented in a rather fetching, quilted black leather box.