The new city bike in carbon-fiber by Alberto Del Biondi Industria del Design for Le Coq Sportif, inspired by Tour De France.

Studio Aruliden designed this Ping Pong table for Puma with a chalk surface for keeping score, and a level underneath for placing all your items during play.

The table will be for sale at the Conran Shop in New York on June 3. The table will also sell online for $3,900.

French fashion house Louis Vuitton has unveiled an elegant leather-bound case that it produced to carry the trophy to South Africa on Tuesday.

This case has been unveiled in the presence of Patrick-Louis Vuitton, Yves Carcelle (CEO of Louis Vuitton), and also the supermodel Naomi Campbell.

From the tournament’s beginning in 1930, the World Cup trophy has always been transported in an armored metal case — largely for reasons of security.

But as Louis Vuitton spokesman Antoine Arnault put it: “There was no reason why security couldn’t be synonymous with elegance.”

Steinmetz, the Geneva Switzerland based diamond company, have signed a deal with McLaren to show off their spectacular jewels.

In previous years at Monaco, McLaren’s drivers have had their initials encrusted onto their helmets with diamonds, but Steinmetz have opted for a more hands on approach for the 2010 showpiece event.

Hamilton will have the number ‘08′ and Button ‘09′ in diamonds on their steering wheels to celebrate the drivers recent victories in Monaco in 2008 and 2009.

The newest Lexus is certainly a hybrid but not the kind that you would except.

The Hybrid Bicycle is a “design concept the captures the fundamental engineering and design values of the brand, but with two wheels rather than four.”

Power comes from the pedal of the rider increased by help of the front wheel with a 240W electric motor, kept running by a 25.9V lithium-ion battery.

Burton will launch for the fall/winter 2011 the vapor snowboard Paul Smith.