Pop singer Madonna is opening a chain of fitness centers around the world to be known as Hard Candy Fitness global gyms.

The first gym opens in Mexico City on November 29, with Madonna planning to attend the launch.

The first Hard Candy Fitness center is “a beautiful and uniquely designed 30,000 square foot space” (9,100 square meters) in the Bosque de las Lomas area of Mexico City, states the release.

The England rugby team today announced a long-term partnership with the French sports label, Eden Park, as their official formal-wear provider.

Tailoring an exclusive collection of bespoke formal-wear for all 215 members of the England squad, it’s the first French brand to dress the England team.

The six-year deal will cover the next two rugby World Cups in 2011 and 2015.

Forbes has unveiled a list of highest-paid tennis players in the world. Half of the top 10 are men and the half women.

Roger Federer tops the list with whole year’s income of 43 million U.S. dollars while Russia’s Maria Sharapova follows him with earning of 24.5 million U.S. dollars.

The rankings are based on players’ prize money, endorsements, exhibitions and appearance fees over the past 12 months without taxes or agent’s fees deducted.

Hermès has unveiled a high-tech modular saddle featuring a tree made of carbon and injected thermoplastic.

“This is at the heart of the essence of Hermès, which is about marrying tradition and innovation,” said Hermès artistic director Pierre-Alexis Dumas.

As you can see in on the pictures, this Hermès “Talaris” Saddle is a highly structured saddle that improves on the fit and ride as never before.

Dolce & Gabbana will design the formal club suits for Chelsea Football team after signing a new three-year partnership, according to Vogue UK.

Using the club’s signature blue, the designer duo have created two outfits for the players – the first comprises a three piece suit with an embroidered logo crest.

The second comprises a pair of jeans worn with a shirt and black trainers. Both looks will be finished off with a black wool fitted coat.

English Premiership giant Manchester United is the most valuable franchise in sports, according to a study compiled by Forbes Magazine.

Forbes released its list of the world’s most valuable teams Wednesday, with Manchester on top at 1.84 billion dollars.

The second highest and top North American franchise is the National Football League’s Dallas Cowboys at 1.65 billion dollars.