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Steinmetz creates steering wheels for McLaren

Steinmetz, the Geneva Switzerland based diamond company, have signed a deal with McLaren to show off their spectacular jewels. In previous years at Monaco, McLaren’s drivers have had their initials encrusted onto their helmets with diamonds, but Steinmetz have opted for a more hands on approach for the 2010 showpiece event. Hamilton will have the … Continued

Lexus’ latest hybrid concept is a bicycle!

The newest Lexus is certainly a hybrid but not the kind that you would except. The Hybrid Bicycle is a “design concept the captures the fundamental engineering and design values of the brand, but with two wheels rather than four.” Power comes from the pedal of the rider increased by help of the front wheel … Continued

Dolce & Gabbana new Calcio underwear campaign

The Dolce & Gabbana Calcio underwear campaign honours 5 Italian football players: Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito. The campaign was shot in front of a locker room shower stall and was done by the internationally known fashion photographer Mariano Vivanco.

Jetlev Flyer – Watered Powered Jet Pack

The Jetlev Flyer is a personal flying machine with an engine that drives two jet streams of water to achieve stable and controlled flight. A standard water powered jet pack can reach an altitude of 10m, top speed of 65km/h and has a cruising duration of 1 – 2 hours This amazing new machine was … Continued

Chanel Bocce Ball Set

Chanel has contributed the South of France’s official sport, Pétanque by creating a a vintage-inspired Pétanque/Bocce ball set. The set, priced at about at about $2,800, includes eight stainless steel bocce balls engraved with the Chanel logos and a wooden “jack” or target ball. The case is finished in two-tone brown and natural woven wicker … Continued

The BMW M Bike

The motorsport division of BMW doesn’t limit itself to producing cars and has developed a new speed bicycle for more serious cycling enthusiasts. The BMW M Bike features disc brakes and an elegant matt anthracite frame with the M logo, combined perfectly with the leather saddle, stunning rims and handles, and shiny red seat inlay. … Continued

Hublot becomes official F1 watch supplier

Hublot and Formula 1 have announced their partnership with Hublot becoming the official watchmaker for Formula 1. The start of the multi-year deal for Hublot will be marked with the brand-new F1 King model watch, a limited edition of the company’s King Power model. Maintaining the popular large case sizing which has become synonymous with … Continued

Veuve Clicquot Ski Goggles

The Veuve Clicquot Ski Goggles were created by Smith Optics to celebrate Veuve’s annual Clicquot in the Snow, an event in Aspen, Colorado. The goggles include a cylindrical, carbonic-X lens and airflow system, making them one of the more functional fashion items destined to pop up on the slopes! The price of the Veuve goggles? … Continued

Cartier Wins St. Moritz Polo World Cup on Snow

Team Cartier have won the 26th Cartier Polo World Cup on Snow in St Moritz beating Team Julius Bär in the final. The four teams competing (Cartier, Brioni, Julius Baer and Maserati) gave the 15,000 spectators a spectacular high-goal tournament of the highest calibre. The intense final match ended in a 3-3 tie with Cartier … Continued

Aston Martin Creates Ski Line

Following in with the ski-line trend, Aston Martin has decided to launch a pair of skis which draws inspiration from their cars. “Conceived as the ultimate all-rounder ski, the race-derived materials make them perfect for all downhill descents. As with the latest Aston Martin sportscars, the high-technology construction boasts the latest materials including composites, aluminium … Continued

The Maserati Bicycle

Italian bicycle manufacturer Milani is teaming up with Maserati to produce some high end two-wheelers. The Maserati bicycle is made of carbon fiber and aluminum and is painted in Maserati’s signature dark blue paint. It comes in two models, the Veloce racing bicycle inspired by the Maserati GranTurismo and the Turismo city bicycle modeled after … Continued

Adidas Sport Shoe by Porsche Design

Adidas and porsche design have collaborated on a new collection of footwear for the spring / summer season of 2010, focusing on the theme of ‘water / snow’. With the Spring/Summer 2010 collection Porsche Design Sport enters its seventh season. The footwear highlight product is the “AC Bowman” (above), which uses shock-absorbing adiPRENE.

Bentley and Zai launch Supersport skis

Bentley has announced its “zai for Bentley Supersport” skis, handmade in Switzerland with collaboration from the Styling Studio at Bentley Motors. The handmade skis are made for the new materials, believed to be the world’s first in the ski industry. They are made from Zaiìra, which is a special composite material that includes carbon fiber, … Continued

Wally Skis

Yacht makers Wally have continued with their collection of skis with their latest offerings. The latest collection of skis uses the same carbon fiber and aerodynamic technology they developed for their yachts. “WallyPowder is 176 cm long, it is one of the widest ski ever produced and the only full carbon ski specifically developed for … Continued

Paul Smith Skis for Edelwiser

Paul Smith has collaborated with highly specialised ski manufacturer Edelwiser to produce skis in a tonal signature multi stripe. $1,300.

Chanel Skis & Snowboard

As part of their winter sports collection this year Chanel have released another set of skis and a snowboard. This years skis and snowboards have a wooden theme using plain laquered wooden top sheet with a central wooden core going back to the look of the original skis. The snowboard and the skis are available … Continued

Paul Smith x Kashimax

Paul Smith teamed up with Japanese bicycle saddle specialist, Kashimax, on a limited edition leahtersaddle covered in Smith’s signature stripes. Only 20 will be available at Paul Smith’s “Space” store in Japan as well his Floral St. store in London.

RUN Personal by Technogym

Do you like running? And do you like sophisticated object, too? If yes, Technogym has launched a new product just for you: Run Personal, the first treadmill putting together your architect and personal trainer. RUN Personal is a revolutionary product which combines the most innovative Technogym running technologies with the unique Antonio Citterio and Toan … Continued

Luxury gym Equinox

For more details go to FlipGloss Equinox’s slogan is “It’s not Fitness, It’s Life” and it’s so true… Once you visit an Equinox fitness club, you’ll never want to go back to your old stinky gym. Voted “America’s healthiest gym” by Heath Magazine, Equinox delivers. The classes and the equipment are top-notch, the Personal Trainers … Continued