England team show French connection

The England rugby team today announced a long-term partnership with the French sports label, Eden Park, as their official formal-wear provider. Tailoring an exclusive collection of bespoke formal-wear for all 215 members of the England squad, it’s the first French brand to dress the England team. The six-year deal will cover the next two rugby … Continued

TOP 10 Highest Paid Tennis Players in 2010

Forbes has unveiled a list of highest-paid tennis players in the world. Half of the top 10 are men and the half women. Roger Federer tops the list with whole year’s income of 43 million U.S. dollars while Russia’s Maria Sharapova follows him with earning of 24.5 million U.S. dollars. The rankings are based on … Continued

Hermès Talaris Saddle

Hermès has unveiled a high-tech modular saddle featuring a tree made of carbon and injected thermoplastic. “This is at the heart of the essence of Hermès, which is about marrying tradition and innovation,” said Hermès artistic director Pierre-Alexis Dumas. As you can see in on the pictures, this Hermès “Talaris” Saddle is a highly structured … Continued

Dolce & Gabbana to Dress Chelsea Soccer Players

Dolce & Gabbana will design the formal club suits for Chelsea Football team after signing a new three-year partnership, according to Vogue UK. Using the club’s signature blue, the designer duo have created two outfits for the players – the first comprises a three piece suit with an embroidered logo crest. The second comprises a … Continued

Manchester United is most valuable sports team

English Premiership giant Manchester United is the most valuable franchise in sports, according to a study compiled by Forbes Magazine. Forbes released its list of the world’s most valuable teams Wednesday, with Manchester on top at 1.84 billion dollars. The second highest and top North American franchise is the National Football League’s Dallas Cowboys at … Continued

Le Coq Sportif city bike

The new city bike in carbon-fiber by Alberto Del Biondi Industria del Design for Le Coq Sportif, inspired by Tour De France.

Puma Chalk Ping Pong Table

Studio Aruliden designed this Ping Pong table for Puma with a chalk surface for keeping score, and a level underneath for placing all your items during play. The table will be for sale at the Conran Shop in New York on June 3. The table will also sell online for $3,900.

Louis Vuitton Unveils World Cup Trophy Trunk

French fashion house Louis Vuitton has unveiled an elegant leather-bound case that it produced to carry the trophy to South Africa on Tuesday. This case has been unveiled in the presence of Patrick-Louis Vuitton, Yves Carcelle (CEO of Louis Vuitton), and also the supermodel Naomi Campbell. From the tournament’s beginning in 1930, the World Cup … Continued

Steinmetz creates steering wheels for McLaren

Steinmetz, the Geneva Switzerland based diamond company, have signed a deal with McLaren to show off their spectacular jewels. In previous years at Monaco, McLaren’s drivers have had their initials encrusted onto their helmets with diamonds, but Steinmetz have opted for a more hands on approach for the 2010 showpiece event. Hamilton will have the … Continued

Lexus’ latest hybrid concept is a bicycle!

The newest Lexus is certainly a hybrid but not the kind that you would except. The Hybrid Bicycle is a “design concept the captures the fundamental engineering and design values of the brand, but with two wheels rather than four.” Power comes from the pedal of the rider increased by help of the front wheel … Continued

Dolce & Gabbana new Calcio underwear campaign

The Dolce & Gabbana Calcio underwear campaign honours 5 Italian football players: Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito. The campaign was shot in front of a locker room shower stall and was done by the internationally known fashion photographer Mariano Vivanco.

Jetlev Flyer – Watered Powered Jet Pack

The Jetlev Flyer is a personal flying machine with an engine that drives two jet streams of water to achieve stable and controlled flight. A standard water powered jet pack can reach an altitude of 10m, top speed of 65km/h and has a cruising duration of 1 – 2 hours This amazing new machine was … Continued

Chanel Bocce Ball Set

Chanel has contributed the South of France’s official sport, Pétanque by creating a a vintage-inspired Pétanque/Bocce ball set. The set, priced at about at about $2,800, includes eight stainless steel bocce balls engraved with the Chanel logos and a wooden “jack” or target ball. The case is finished in two-tone brown and natural woven wicker … Continued

The BMW M Bike

The motorsport division of BMW doesn’t limit itself to producing cars and has developed a new speed bicycle for more serious cycling enthusiasts. The BMW M Bike features disc brakes and an elegant matt anthracite frame with the M logo, combined perfectly with the leather saddle, stunning rims and handles, and shiny red seat inlay. … Continued

Hublot becomes official F1 watch supplier

Hublot and Formula 1 have announced their partnership with Hublot becoming the official watchmaker for Formula 1. The start of the multi-year deal for Hublot will be marked with the brand-new F1 King model watch, a limited edition of the company’s King Power model. Maintaining the popular large case sizing which has become synonymous with … Continued

Veuve Clicquot Ski Goggles

The Veuve Clicquot Ski Goggles were created by Smith Optics to celebrate Veuve’s annual Clicquot in the Snow, an event in Aspen, Colorado. The goggles include a cylindrical, carbonic-X lens and airflow system, making them one of the more functional fashion items destined to pop up on the slopes! The price of the Veuve goggles? … Continued

Cartier Wins St. Moritz Polo World Cup on Snow

Team Cartier have won the 26th Cartier Polo World Cup on Snow in St Moritz beating Team Julius Bär in the final. The four teams competing (Cartier, Brioni, Julius Baer and Maserati) gave the 15,000 spectators a spectacular high-goal tournament of the highest calibre. The intense final match ended in a 3-3 tie with Cartier … Continued

Aston Martin Creates Ski Line

Following in with the ski-line trend, Aston Martin has decided to launch a pair of skis which draws inspiration from their cars. “Conceived as the ultimate all-rounder ski, the race-derived materials make them perfect for all downhill descents. As with the latest Aston Martin sportscars, the high-technology construction boasts the latest materials including composites, aluminium … Continued

The Maserati Bicycle

Italian bicycle manufacturer Milani is teaming up with Maserati to produce some high end two-wheelers. The Maserati bicycle is made of carbon fiber and aluminum and is painted in Maserati’s signature dark blue paint. It comes in two models, the Veloce racing bicycle inspired by the Maserati GranTurismo and the Turismo city bicycle modeled after … Continued