Versace for FC Internazionale

FC Internazionale Versace1 468x311 Versace for FC Internazionale

The official Versace clothing of FC Internazionale has been unveiled and celebrated in an event held in Beijing on the 3rd of August 2011.

As announced last month, Versace will dress the players and Club managers on all official occasions.
continued Versace for FC Internazionale

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Luxury brands latch on to China’s sporting successes

Li Na 468x353 Luxury brands latch on to Chinas sporting successes

When Li Na lifted the French Open trophy in March she not only became the first Chinese tennis player to win a Grand Slam singles title, she also sent advertisers scurrying for the telephone.

Now, just two months later, Li has been rewarded for her efforts with long-term endorsement contracts worth a collected US$42 million.

It is a sign of her growing stature as a sportsperson but also a huge indicator of the growing clout advertisers give to the Chinese market.
continued Luxury brands latch on to Chinas sporting successes

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Nike honors Ronaldo with Golden Soccer Shoes

Nike Ronaldo Golden Soccer Shoes 468x401 Nike honors Ronaldo with Golden Soccer Shoes

During his visit to Nike headquarters last saturday, Ronaldo received a pair of golden Mercurial in honour of his winning football history and his help in developing the fastest boot on the planet.
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Fairmont rolls out BMW bike scheme globally

Fairmont BMW Bike photo 468x311 Fairmont rolls out BMW bike scheme globally

Luxury hotel chain Fairmont is to roll out BMW bikes to all of its worldwide hotels, it confirmed this week.

The bikes program, which was introduced last year at some of the chain’s North American hotels, appears to have proved so popular that it will now be rolled out around the world in time for summer.

The BMW Cruise Bikes, which feature Suntour suspension and a brake routing system, retail at over €800 but are available for Fairmont’s guests to use on a complimentary basis, complete with locks and helmets.
continued Fairmont rolls out BMW bike scheme globally

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Abu Dhabi’s new sailing village

abu dhabi Volvo Ocean Race 468x263 Abu Dhabis new sailing village

Abu Dhabi is to construct a new sailing village to boost the Emirate’s appeal to watersports fans, the country’s tourism authorities announced June 13.

The new “Destination Village” will be completed in time for the abu dhabi Volvo Ocean Race’s stop in the Emirate, which is currently scheduled for January 1, 2012.

While the Volvo Ocean Race is in town, the 55,000 square meter village will be the home of the flotilla and a place for members of the public to visit and see the yachts, which will be taking a break on the third stop of their round-the-world competition.
continued Abu Dhabis new sailing village

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Fila X Swarovski

Fila Swarovski 468x294 Fila X Swarovski

In order to celebrate its 100th anniversary, the Italian brand created the very special FILA FX2 limited edition shoes, covered with 1,000 Swarovski crystals.

Available in two colors and eco-safe (with anti-fur design), the collection is limited to only 100 pairs worldwide.

Perfectly combining sportiness and elegance, the FILA FX2 sport shoes also boast the “100th anniversary” logo at the back of the shoe, covered with gold foil.
continued Fila X Swarovski

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