Nike adv: Men vs Women challenge

Communication agency 72andSunny launches an integrated campaign for Nike Running in Europe: “Men vs. Women.” With Gnarls Barkley crooning through their earbuds, with the “Run (I’m a Natural Disaster)”, some superstar athletes turn on the juice. The women get a hand from world marathon record holder Paula Radcliffe and hip hop dancer Sofia Boutella. The [...]


Nidecker Swarovski-studded snowboards

Two leading Swiss and Austrian companies have collaborated with the University of Art and Design Lausanne to exhibit original and offbeat snowboards at the 2008 Milan Furniture Fair. Students studying Industrial Design and Visual Communication were able to “customise” snowboards manufactured by Nidecker by graphically inlaying Swarovski crystals. The snowboards are made available in varied [...]


Film – Nike Women

For every women who likes sport, Nike is a good solution to feel free, comfortable, happy and original. And also chic, choosing exclusive collections or limited edition products. Curious Pictures’ Ro Rao created a series of short films for Nike Women, for a campaign, titled “Be Transformed” , that is now running in the Asia/Pacific [...]


Action Asia Party in Hong Kong

Action Asia is one of my favourite magazine – they are actually the Asia’s first adventure travel magazine – and they have recently held a big party in Hong Kong. The magazine is dedicated to bringing you the very latest on the most unusual and interesting destinations from Asia, and the most exciting things to [...]

Manchester City launch €100m bid for Kaka

Manchester City are reported to have made a sensational 100 million euro bid for AC Milan’s Brazilian star Kaka. Reports claim that a delegation from Eastlands travelled to Italy on Tuesday to hold talks with their Milan counterparts. City are believed to have tabled a 100million euro offer and would be willing to pay Kaka [...]


Tennis ball can in sterling silver

Tennis, anyone? Tiffany & Co. is offering this must have Tennis ball can. The high polish container is made of sterling silver, holds four tennis balls to keep them at “their optimum playing temperature whilst on the court,” and sells for the bargain rate of only $1,500.

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