Today marks the beginning of a new initiative from The Ritz-Carlton with the introduction of an entirely new communications approach.

Their new brand platform, ‘Let Us Stay With You’ requests guests to allow The Ritz- Carlton to be much more than just a hotel, and instead a memory that lasts a lifetime.

Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.

The campaign delivers the message in an intriguing fashion, drawing explicitly on a guest’s power of memory, by creating serendipitous moments that recall the beautiful facilities, one-of-a-kind experiences, and services provided by The Ritz-Carlton.

http://www.youtube.com/watch?v=qNg2sh5_KNQ