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Hermes has opened its first boutique for its new brand Shang Xia — a bold strategy that highlights China’s growing importance to luxury goods companies.

“We are very moved — this is like the birth of a child,” Hermes chief executive Patrick Thomas said ahead of the inauguration of the shop in Shanghai.

The store, a picture of minimalist chic, offers clothing, home furnishings, shoes and tableware — a collection inspired by tea, and made from traditional Asian materials such as bamboo, cashmere and porcelain.

Italian eyewear giant Luxottica announced it would produce the world’s first ever line of 3D glasses that can be made to fit individual eyeglass prescription through its US brand Oakley later this year.

Oakley “has achieved unparalleled visual clarity while extending the wearer’s peripheral viewing angle and providing a truer alignment of 3D images”.

Luxottica said it has been using the workshops of US industry giant DreamWorks Animation for testing.

US aerospace giant Boeing has forged an alliance with marketing firm Space Adventure to put tourists into low-level orbit in a futuristic capsule by early 2015.

Bhutan, a remote Himalayan nation that charges tourists hundreds of dollars a day to visit, wants to triple the number of foreign visitors by 2012.

The insular Himalayan kingdom, famed for its adoption of “gross domestic happiness” as the key measurement of its success, has so far targeted visitors with deep pockets in a deliberate policy to promote “high value” tourism.

The online version of Bhutan’s state-owned Kuensel newspaper said Thimpu expected more than 30,000 tourists in 2010 in a first step to meet an ambitious target of luring 100,000 wealthy tourists to the hilly country by 2012.

Luxury hotel chain Ritz-Carlton introduced its new loyalty program September 15, revealing some of the high-end names it has partnered with.

Ritz-Carlton Rewards goes “far beyond providing complimentary stays and airline flights,” offering a broad selection of unique travel experiences.

Fashion names already confirmed for the program include clothing brand Vera Wang and retailer Neiman Marcus.