Bonhams has confirmed that a bidder paid â‚¬260,500 for the remains of a Bugatti that was pulled from the depths of Switzerland’s Lake Maggiore after 73 years. The price for the 1925 Bugatti Type 22 was even more astonishing given that it had a reserve price of between â‚¬70,000 and â‚¬90,000. The final high bidders [...]
The invitation to go back to childhood and play with two or four wheels is the leitmotif of the 2009 Motor Show advertising campaign. Playing with the commercial clichÃ©s of the automotive industry, the creativity, signed by Armando Testa, transforms the car and the model into toys. A fashion doll leaning on a colorful tin [...]
Prada is going back to basics with no multi-model campaigns and no high profile supermodels set to star in their Spring 2010 advertising campaign. Instead Prada has chosen Lithuanian model Rasa Zukauskaite as the brandâ€™s next face, shot in energetic, glorious fashion by Steven Meisel.
Eaudemoiselle and Dance with Givenchy will both become available this spring. While both fragrances seem to be targeted at younger women, the advertising and packaging makes reference to the brand’s history. Founder Hubert de Givenchy’s muse Audrey Hepburn was a ballet dancer, and Eaudemoiselle is meant to embody his aristocratic identity. It is a popular [...]
Star photographer Bruce Weber’s short film Ain’t Nothin’ Like The Real Thing kicked off Yves Saint Laurent‘s men’s wear show in Paris January 22. Weber is perhaps best known for his ad campaigns and catalogues for Abercrombie & Fitch, which feature semi-nude hotties. The black-and-white movie premiered on YouTube and Facebook simultaneously with the launch [...]