€260,500 paid for Bugatti in the lake

Bonhams has confirmed that a bidder paid €260,500 for the remains of a Bugatti that was pulled from the depths of Switzerland’s Lake Maggiore after 73 years. The price for the 1925 Bugatti Type 22 was even more astonishing given that it had a reserve price of between €70,000 and €90,000. The final high bidders [...]


Ads Bologna Motor Show Campaign

The invitation to go back to childhood and play with two or four wheels is the leitmotif of the 2009 Motor Show advertising campaign. Playing with the commercial clichés of the automotive industry, the creativity, signed by Armando Testa, transforms the car and the model into toys. A fashion doll leaning on a colorful tin [...]


Prada Spring Summer 2010 Ad Campaign

Prada is going back to basics with no multi-model campaigns and no high profile supermodels set to star in their Spring 2010 advertising campaign. Instead Prada has chosen Lithuanian model Rasa Zukauskaite as the brand’s next face, shot in energetic, glorious fashion by Steven Meisel.


Raquel Zimmermann for Alexander McQueen

In Alexander McQueen‘s new spring ’10 ad shot by Nick Knight, it’s hard to distinguish where Raquel’s legs end and where the slithering snakes begin.


Givenchy to release two new scents

Eaudemoiselle and Dance with Givenchy will both become available this spring. While both fragrances seem to be targeted at younger women, the advertising and packaging makes reference to the brand’s history. Founder Hubert de Givenchy’s muse Audrey Hepburn was a ballet dancer, and Eaudemoiselle is meant to embody his aristocratic identity. It is a popular [...]


Bruce Weber Short Film for YSL Menswear

Star photographer Bruce Weber’s short film Ain’t Nothin’ Like The Real Thing kicked off Yves Saint Laurent‘s men’s wear show in Paris January 22. Weber is perhaps best known for his ad campaigns and catalogues for Abercrombie & Fitch, which feature semi-nude hotties. The black-and-white movie premiered on YouTube and Facebook simultaneously with the launch [...]

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