Motoring

Exclusive Partnership Between Sanlorenzo and Rolls-Royce Sees an Epic Asia Pacific launch of Cullinan

The highly-anticipated collaboration between two world-leading brands – Sanlorenzo and Rolls-Royce Motor Cars join hands for the Asia-Pacific launch.

May 31, 2018 | By Lynette Kee

Since the collaboration between two world-leading brands was announced on 10th May, it has been an excruciating wait for both car and yacht enthusiasts: It was unveiled that Sanlorenzo and Rolls-Royce Motor Cars, both known to be paragons of artisanal values, unparalleled craftsmanship, heritage and bespoke approach,will co-launch the new Rolls Royce Cullinan in the Asia Pacific region. The new Rolls Royce SUV, dubbed Cullinan, is a highly-anticipated “Effortless. Everywhere” Rolls-Royce all-terrain car.

Exclusive Partnership Between Sanlorenzo and Rolls-Royce Sees an Epic Asia Pacific launch of Cullinan

“Rolls-Royce has a modern yet timeless style and elegance that identifies with Sanlorenzo. To see two prominent brands, who are leaders in excellence within their own sectors, has been a natural step and it’s surely a great honour for us, especially on this prestigious occasion”. – Massimo Perotti, Sanlorenzo SPA Owner and Chairman

The Cullinan is intended for a well-connected generation of highly mobile, adventure-seeking owners who crave exclusivity while leading active outdoor lives with the keen interest to explore the world. Built to as highly luxurious yet robustly dynamic ride,  the new Rolls Royce Cullinan SUV exemplifies the height in this new genre super-luxurious SUVs. It is perfectly synchronised with the new cross-over line from Sanlorenzo, the SX line comprising SX72 (2019) and SX88 (2018) and designed as a perfect platform for luxurious “living on the sea”.

According to Massimo Perotti, Sanlorenzo SPA Owner and Chairman, the collaboration has always been well within plan since they had “recognize Rolls-Royce have the same quest for world-class engineering, quality and attention to detail and personalisation.” He added that “most of all, Rolls-Royce has a modern yet timeless style and elegance that identifies with Sanlorenzo. To see two prominent brands, who are leaders in excellence within their own sectors, has been a natural step and it’s surely a great honour for us, especially on this prestigious occasion”.

“Luxury is no longer an urban concept.” –  Rolls-Royce Motor Cars’ Asia Pacific Regional Director Paul Harris

With the change in demands of the luxury market, Rolls-Royce Motor Cars’ Asia Pacific Regional Director Paul Harris noticed that “Luxury is no longer an urban concept.” and hence the “Effortless, Everywhere” concept. The creation of a Cullinan that embraces all terrains without compromising on luxury and comfort certainly highlights the uniqueness and synergy in the collaboration.

The long-awaited launch campaign in Asia-Pacific will see a series of exclusive events held in Japan, South Korea, Hong Kong and Singapore over June and July where Sanlorenzo and Rolls-Royce welcome yacht owners and buyers to witness the unique preview before the car arrives at local dealerships later in the year.

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