Aston Martin has lately unveiled the One-77, a codename for the as-yet-unnamed V12 coupe, the first new Aston Martin since the company was sold to Ford.
Aston will make only 77 models (seven is the Aston Martin CEO Ulrich Benz lucky number!) and each customer will be able to customize the supercar to their personal tastes.
Each Aston Martin One-77 will be built around a carbon fiber chassis which will be ultra light and strong, supporting a handmade aluminum body.
Aston Martin One-77 will be the fastest car the British marque has ever built. Fitted with a hand finished 7-litre V12 engine, the Aston Martin One-77 will produce more than 650 horsepower. Top speed is estimated at 220 mph and 60 mph arrives in 3.5 seconds.
Aston discloses his plans to hit the market by offering One-77’s for sale by late 2009. Though, Aston Martin is going to unseat the Veyron as the World’s Most Expensive Car knowing that the coupe model is anticipated to bear a retail price of $2.3 million.
Aston chairman David Richards says the company has already identified the “500 or so” potential customers and will take demonstration cars to them, rather than requiring them to visit a showroom.


The Olympics opening ceremonies in Beijing was probably the most amazing opening of a ceremony, or opening of anything, that we have ever seen! Some 15,000 performers and 30,000 fireworks launched most expensive Games on record!
The Beijing Olympic games is set to be the most expensive ever held, with total costs around 295 billion yuan ($43.13 billion) – a city administration spokesman (Liu Zhi) said on Monday.
The money spent is made up of operational fund, venue construction costs and infrastructure costs. 19 world class venues have been built, including the Bird’s Nest Stadium now featured on the nation’s 10 yuan note (limited edition), plus infrastructure projects such as the Capital Airport’s Terminal 3, the world’s largest building.
The road and subway network has been greatly expanded while pocket parks, sometimes with stunning plant sculptures have been created.
The stadium has been dogged by controversy, as 6,000 homes were demolished to make way for it and there were claims that 10 people died in accidents during the four years it has taken to build. The Beijing authorities have relocated more than a million people to facilitate these construction projects.


Upset that the Apple iPhone is no longer exclusive enough? Then, App Store has the perfect downloadable application for you, called I Am Rich.
The program displays a red gem, has no function but to display your wealth to others through ownership, and costs $1000.
The description in iTunes reads “The red icon on your iPhone or iPod Touch always reminds you (and others when you show it to them) that you were able to afford this. It’s a work of art with no hidden function at all…”
As kottke said, “For some, the iPhone is already an obvious display of wealth and I Am Rich is commenting on that. Plus, buying more than you need as an indication of wealth is practically an American core value for a growing segment of the population.”
Unfortunately you wont be able to download it anymore. It has since been removed from the Apple Store for no reason… Though, the “I am Rich” application is one of those reasons why you have to make sure your iTunes asks for you permission to buy apps before purchasing !


The Damier Geante Golf Bag, created by Louis Vuitton will hold a full set of clubs, has tons of pockets for gear, and will make you look super rich
It features a cowhide base and handle, a padded canvas-and-cowhide shoulder strap, a travel cover and six departments for all your other trinkets.
The world’s most expensive golf bag is priced at $8,400. Oh, and for this price you also get four free Louis Vuitton tees.
A rich Arab paid $47,000 to have the oil changed on his Lamborghini Murcielago LP640.
To make sure the maintenance was performed right, he had his luxury oil change done in London. He sent his Lamborghini on a 6,500-mile round trip from Qatar to Britain just for the oil change !
The supercar which is the same model as the one driven by Batman in The Dark Knight and costs about $380,000.
The Sun reported that his black-and-gold supercar costs £3,552 ($7,000) to service at an approved dealer – on top of the £20,000 ($40,000) to freight from Qatar to Britain.
Evans, of pressure group Plane Stupid, said: “This horrifies me. It is another example of how rich people exploit and pollute the planet because of their money.”
But David Price, of Lamborghini Club UK, said: “If an owner wants to service his car in that way, it is his choice. I’m not surprised. Thankfully the age of excess in some areas continues.”
Copyright : The Sun / 2008 News Group Newspapers Lt
Bling H2O, was supposed to be the most expensive bottle of water until we found “Fillico Beverly Hills”, a premium line of spring water from a company name Vieluce in Osaka, being sold at $100 per bottle.
Fillico Beverley Hills contains water from a natural spring at the foot of Mount Rokko in Kobe, Japan.
The spring is very famous for producing excellent water for Sake production and each bottle contains 750 ml of precious liquid. Due to the limited supply of spring water, only 5,000 bottles are sold each month.
