Shot by famous celebrity photographer Avinash Gowariker, the cover of Kohl, a recently launched ITP lifestyle magazine targeting Asian women, features Indian actress Katrina Kaif, who is the star of many Bollywood hits and was voted the Sexiest Woman by a famous international magazine.

Thanks to the alliance with an established UAE-based jeweler Damas, the face of the magazine comes dipped in 91 grams of gold and festooned with 622 diamonds. Total 86 hours were invested by Damas craftsmen to hand-apply layers of gold leaf to a specially-treated gold-edition of the exclusive magazine.

The special edition of the magazine was unveiled for the very first time at an official press conference on 24 June, in the Borders outlet in Mall of the Emirates. It is said to be the world’s most expensive magazine and worth over $10,000.

The magazine is set to be showcased at many of the Damas stores throughout the GGC till October and is anticipated to undergo auction for the Rashid Pediatric Therapy Centre in October 2008.