The world’s best frequent traveler programs

The hotel loyalty program Marriott Rewards, which counts 33 million members, has swept an awards event honoring the world’s best frequent traveler schemes. It won the best hotel Program of the Year in both the Americas and in Europe, as well as a further nine awards, the most of any brand at the Frequent Traveler … Continued

Ritz Carlton introduces loyalty program

Luxury hotel chain Ritz-Carlton introduced its new loyalty program September 15, revealing some of the high-end names it has partnered with. Ritz-Carlton Rewards goes “far beyond providing complimentary stays and airline flights,” offering a broad selection of unique travel experiences. Fashion names already confirmed for the program include clothing brand Vera Wang and retailer Neiman … Continued

Cointreau Privé by Dita Von Teese

Burlesque superstar Dita Von Teese, in collaboration with Cointreau, is planning to open a pop up members only club in Paris’ Montmartre district. Cointreau Privé is set to open on Dita’s birthday on September 29 , the cabaret performer’s birthday, and stay open for one month. The club will serve her signature cocktail made of … Continued

Donna Feldman for Visa Black Card

Visa Black Card recently released their newest national TV ad campaign featuring a female “James Bond” type character and the finest in luxury props. This commercial is set to AC/DC’s “Back in Black” with the South of France and California as the backdrop and model Donna Feldman as the star. The advertisement includes the heroine … Continued

A new club for the super-rich in India

Morgan Stanley is set to launch wealth management services for the super-rich in India, Reuters reports. It’s going to be India’s most exclusive super-rich club, with membership restricted to those with a minimum investible surplus of $1 billion. Why India? India is the world’s second fastest growing economy and according it has the second largest … Continued

Prince Andrew hit as ski firm goes under

Prince Andrew, the Duke of York, is the latest victim to the economic downturn. Luxist reports that ski chalet rental company Descent International has gone into liquidation meaning that guests may lose their deposits for winter vacations. A total of nearly £500,000 including a deposit made by the Duke of York might not be returned.

My House Nightclub by Dodd Mitchell Design

My House is a new nightclub in Los Angeles that has been designed by Dodd Mitchell. The club’s interior reinterprets the classic house party by feeling and functioning like you’ve entered someone’s private home.

Air Platinum Club

A new concept in executive and luxury travel memberships is coming next month, which will open the doors to a fantasy world for super-rich seeking access to elite air travel. Called Air Platinum Club, the concept offers its members the access to a wide selection of luxury travel options ranging from private jets to luxury … Continued

Financial Times – Business Of Luxury Summit 2009

Chaired by the Editor of the Financial Times, Lionel Barber, The FT Business of Luxury Summit will bring together leaders from one of the world’s most successful industries. This year’s theme is “Beyond Green: Economics, Ethics and Enticement”. The annual event, now in its fifth year, will be hosted at Monte Carlo’s Salles des Etoiles … Continued

The Most Expensive Private Club in the World?

A Hong Kong-based company is offering memberships in what is billed as the world’s most expensive private club for $15.2 million apiece. Only 100 Charter Corporate Platinum Memberships in the Richman’s IMC (International Millionaire’s Club) will be available worldwide, good for 30 years. The club, to be known as Richmans IMC (for International Millionaire’s Club), … Continued

The Yacht That Rocks

I do like a good stroll along the Thames – it re-asserts my London-ness as well as providing a completely different landscape to the heady hills of Hampstead. Last week, on one of these strolls, I noticed that one of boats of the Embankment pier – the only permanently moored yacht, no less – was … Continued – Social Networking for the Elite

WhyteGold, the online private members club whose members include royalty, members of the billionaire rich list and parliamentaries has this week announced that they have built the most advanced by-invitation-only system on the internet. A 12 step sign up process ensures the legitimacy of each application and restrictions are further imposed by manual checks on … Continued

Film – I Have Everything – Roberto cavalli Card

“The Cavalli Card” starring supermodel Milla Jovovich: this is the short film, for an Internet-only ad campaign, called “I Have Everything”, nothing else. A beautiful woman that play with her dresses and accessories and she does it out of vanity, she dreams, she wants everything and she has got everything because the iridescent Cavalli card … Continued

Roberto Cavalli Card

Roberto Cavalli, Italian fashion design, will be offering an iridescent Cavalli Card, on March 1, with application forms at and in Roberto Cavalli boutiques all over the world. “I love to immerse myself in new”, said Roberto Cavalli and for this reason he created in collaboration with Berlin-based Corpcom, a subsidiary of TRIUM Group … Continued

Lusso Collection In Bankruptcy

Startribune reports that the Lusso Collection, a luxury destination club that had assembled a portfolio of multi-million dollar residences is in financial trouble. Lusso isn’t the only high-end destination club or private resort to succumb to the sagging economy and the eroding real estate market. Several recently have closed, consolidated or reduced services as membership … Continued

Résidence Supérieur redefines luxury

This news is meant only for the most affluent of the society. International lifestyle designer Richard Nilsson, the founder of the extreme luxury and lifestyle company Résidence Supérieur, takes the next step in redefining luxury. On December 8th the Black Card were introduced in an effort to redefine luxury and set a new standard for … Continued

MasterCard to issue diamond-studded cards

We have earlier introduced you to some of the very exclusive cards, including the American Express Black Card, and the diamond-studded Royale MasterCard for Dubai’s elites. Now, MasterCard and Kazkommertsbank, the second largest bank in Kazakhstan, together are bringing a MasterCard credit card festooned with gold and diamonds. Known as the “Diamond”, the card has … Continued

Exclusive private members club KEE Shanghai is now open

As we reported two weeks ago, the highly anticipated KEE Shanghai – the first overseas branch of the famous Hong Kong private members club that counts celebrities and royalty among its habituees – has now opened its doors to Shanghai society. Elegantly located behind the grand stone entrance and cast iron gates of 796 Huai … Continued

Lusso Collection Adds 500 Year Old Tuscan Farmhouse

The Lusso Collection portfolio of multi-million dollar residences in the world’s most desirable vacation spots (such as Cabo San Lucas, Aspen, Miami, Hawaii and the Bahamas) has acquired its first European property, a $5 million villa in Tuscany – its first European estate. Located on the outskirts of picturesque Cortona, La Ripa (picture above) is … Continued

KEE club to open in Shanghai

One of my favourite place in Hong Kong, KEE Club, is a members only club which has been around circa 2001 and it’s still going strong. When Kee first opened, Paparazzi would be permanently stationed outside of it’s Kee’s doors as VIP celebs, starlets and hong kong socialites would always be there. Today many people … Continued