Almost 30 European countries including France, Germany, Italy, and Spain were added to McCartney’s new e-commerce, which also enables shoppers to reserve an item online and pick it up at a store of their choice.
Additionally, the in-store “Private Wardrobing” service, a personalized concierge service, can now be booked online.
On the occasion, McCartney also premiered her fall/winter campaign on the site, starring her frequent muse and personal friend Natalia Vodianova, photographed by Mert & Marcus.
An updated version of her iPad app, available from next week, features a new edition of “Stella’s World” with news, photos, and videos about the brand.
Images from the recently launched Taschen book Linda McCartney: Life in Photographs can also be viewed, just like behind-the-scenes coverage of McCartney’s design work for Britain’s Olympic Team or for this year’s Met Gala.