Ralph Lauren has opened the doors to a palatial store last month on Madison Avenue in Manhattan. It is built as an extension of the Polo flagship across the street at the Rhinelander Mansion. The 22,000-sq-.ft. store, reminiscent of the grand Beaux-Arts architecture of the early 20th Century, is dedicated to Lauren’s Women’s and Home [...]
Luxury conglomerate LVMH said Saturday it had taken a 14.2 percent stake in Hermes but denied it wanted to take over the French luxury goods firm. The company controlled by French businessman Bernard Arnault said it wanted to boost the stake to 17.1 percent at a total cost of 1.45 billion euros (two billion dollars) [...]
Burberry crossed a social media threshold this week: earning two million fans on Facebook. The British company has invested heavily in its online platforms and digital marketing strategy and has quickly risen to become luxury’s digital darling. Burberry regularly posts product announcements, photos, and even acoustic performances on the social networking site.
Luxury house Chanel, with its flagship store in Paris on Rue Cambon, will move its existing store on Avenue Montaigne to a larger space on the same boulevard. Chanel gets back the surface previously occupied by Jean-Louis Scherrer. The new space covers a surface of 1.000 sqm and will be open late 2011.
New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands. The study quantifies the digital competence of 72 global luxury brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications. The Luxury Brands that ranked at the top of this year’s Index were Coach, Ralph Lauren, [...]
Polo Ralph Lauren has announced that it will further extend its e-commerce reach with the launch of Ralphlauren.com in the UK. After the success of Ralph Lauren’s US e-boutique, launched in 2000, the company has decided to roll out a British version on October 14. The site will offer a full assortment of clothing and [...]