Jacquie Tajah Murdock for Lanvin

After its hugely popular Fall 2011 campaign starred top models Raquel Zimmermann and Karen Elson, Lanvin has taken a different direction for Fall 2012 — with ads starring ‘real women and men’ including an octogenarian.

Cast members of the campaign include 81-year-old dancer Jacquie “Tajah” Murdock, who found fame when she featured on Ari Seth Cohen’s Advanced Style blog — which showcases older fashionistas seen around the streets of New York.

lanvin FW 2012

“This campaign is a dream come true. I grew up in Harlem always wanting to be a model, but in my day there were very little opportunities for women of color to work in fashion.” Cohen quoted Murdock as saying on his blog.

Lanvin Fall 2012 Campaign

“At 18 I went from agent to agent looking for jobs, even as a hand model. I have finally made it and I will never give up. Hopefully someday I will get to Paris!”

Meanwhile, Lanvin creative director Alber Elbaz told WWD July 18 that there was something “very democratic” about the project.

lanvin FW 2012 real people