FT launches ‘How To Spend It’ Web site

The Financial Times has announced the launch of FT’s How To Spend It magazine’s standalone website www.howtospendit.com.

The new site will carry the core values of the luxury lifestyle magazine into a highly innovative and stylish digital format.

The site will debut Saturday. How To Spend It is the newspaper’s financial magazine, which appears 28 times a year.

Howtospendit.com has been designed to create a compelling luxury environment for high-end advertisers, with a range of display options plus rich microsite brand hubs.

The Howtospendit.com editorial team will be led by award-winning How To Spend It editor Gillian de Bono who has been with the magazine since 1994.

She says: “How To Spend It set the benchmark for luxury lifestyle magazines 15 years ago and now we want to establish the brand as the benchmark for luxury lifestyle websites too.

To this end, the print and online operations are fully integrated, produced and edited by a single in-house team using the same top tier writers, photographers and illustrators.”

The site will feature larger-format ads to appeal to luxury advertisers. Debut advertisers include Rolex, Krug and Harry Winston.