Fashion bloggers to spur online luxury sales

Front row fashion show

Fashion bloggers will help propel online sales of designer clothes, jewels and luxury cars to more than 11 billion euros ($15 billion) in 2015.

The exclusive fashion world has embraced the Internet later than other industries but is catching up quickly.

Brands such as Burberry, Tiffany and Gucci are increasing exposure to social media to connect with a new generation born when mobiles and Internet were already there.

Online sales of luxury goods still only account for 2.6 percent of a market worth 172 billion euros, but are growing at a rate of 20 percent a year, Italy luxury foundation Altagamma said in its “Digital Luxury Experience” report.

Blogs and social media are setting trends more than fashion critics, with one out of two customers turning to Facebook or Twitter for advice before buying, the study said.

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