The International Herald Tribune has announced that Claudia Schiffer will join the lineup of high-profile speakers at its annual luxury conference.
Titled “Techno Luxury”, the conference will take place at Berlin’s Ritz-Carlton, On November 17 and 18, 2009.
The program will focus on how the technology and other marketing innovations can offer new creative direction and business opportunities for luxury goods.
“As technology and the luxury industry collide, technology is not only affecting retail and supply chain logistics but also creativity,” said Suzy Menkes, fashion editor, International Herald Tribune, and chair of the conference.
“At Techno Luxury we will look at some of the exciting, new ideas technology has inspired in designers and address the business benefits technology brings.”
Claudia Schiffer will talk about the challenges of maintaining and protecting your global image in a digital world where fashion and celebrity media platforms have proliferated.
Other speakers at this conference include Tomas Maier, creative director of Bottega Veneta, Christopher Bailey, creative director of Burberry and Frida Giannini, creative director of Gucci.