All the fashion brands are getting into the mobile market weâ€™ve had Giorgio Armani, Prada, to name but a few.
Now Hugo Boss has decided to collaborate with Samsung to release their own branded handset.
The Samsung Hugo Boss Phone is actually based on the F480 handset that features a 5MP camera, a 2.8 inch touchscreen display, 3G and HSDPA connectivity and Redesigned TouchWiz interface.
The phone has been redesigned to the Hugo Boss style and includes a collection of ringtones that reflect Hugo Boss style.
The phone is expected to be on sale in mid December in Europe through Hugo Boss retail outlets in December for a price tag of â‚¬479 ($ 620) and also expect a Hugo Boss style Bluetooth headset, not sure if this is in the price or extra.