Softbank Mobile Corp. unveiled its new summer phone lineup Tuesday, including a solar model and a handset designed by Giorgio Armani.

This new handset, called the 830SC Emporio Armani Model, was specifically designed for the Japanese market.

The stylishly sleek cell phone has LED light embedded in its side spelling out the brand’s name for all to see in green, blue and red.

Mobiado has announced its Professional 105GCB Rose, a luxurious cell phone made using techniques from Swiss watch-making.

In the purest Mobiado tradition, the 105GCB Rose comes with a case built out of sapphire crystal and plated with 18K gold – rose gold, more exactly.

It also has sapphire crystal keys that are hand-painted with the same type of 18K rose gold.

The Meridiist, which was launched in late 2008 is now revamped in a diamond encrusted version.

Tag Heuer has launched two, ultra-glamorous models adorned in pave diamonds and precious gem stones.

The grandest version of the two models boasts 1232 diamonds totaling 7.4 carats, finely set in rows along the angled sides of the phone body, as well as framing the display screen.

Luxury mobile phone maker Gresso has announced two new luxury phones, the Lady Gold and Ultramarine Gold.

Both phones are built into a titanium case, covered with colored ceramic, and then accented with 18k gold.

Inspired by wrist watch design, Gresso has also put a sapphire crystal window into the back of the phone, so you can see the circuit board.

Both models are limited to a run of 15 units, and will cost approx. $6,500

Stuart Hughes, founder of Goldstriker, has re-created the original iPhone in Platinum.

It took four proficient craftsmen months of detailed intricate work to re-create the original body of the iphone with about 230 grams of pure platinum.

For £24,495 ($38,000), the uniquely designed Platinum & Diamond iPhone 3G certainly flaunts an Apple logo that glitters with 53 diamonds.

Motorola Aura, the luxury phone announced back in October 2008, is available for purchase since December last year.

But Motorola is probably not happy with the way sales are going. So now the company announced a new advertising campaign, called “Aura of David Beckham”.

The famous footballer is pictured in a Terminator style, for the advert as half machine half man.