The Meridiist, which was launched in late 2008 is now revamped in a diamond encrusted version.

Tag Heuer has launched two, ultra-glamorous models adorned in pave diamonds and precious gem stones.

The grandest version of the two models boasts 1232 diamonds totaling 7.4 carats, finely set in rows along the angled sides of the phone body, as well as framing the display screen.

A discreet set of diamonds in the shape of a small shield – the form of the TAG Heuer logo – rests on the camera shutter on the back of the instrument.

For those who prefer a bit more subtlety but no less glamour, the lighter version houses 208 diamonds totaling 1.3 carats, that file in delicate rows above and below the display screen.

The diamond-encrusted shield on the back of the device offers a discreet flash of brilliance when the piece is held to the ear in conversation.

The phone itself is a sleek model made of stainless steel with a OLED screen behind scratchproof sapphire crystal glass and your choice of several different leather styles and colors on the back.

It has 28 days of standby and 7 hours of talk time. The phone has a camera with a mechanical sliding lens cover and a neat clock feature on the top.

Price: between $10,000 and $30,000. Source: worldtempus