To the trailing list of fashion house branded cell phones, we have one more add on from Tag Heuer. Dubbed as Meridiist, it doesn’t come with the usual luxury frills like gold, platinum or diamonds. Not even Swarovski!

However its has used the crocodile to dress this baby. That too on its back. So the front of this cell phone looks practically mundane except for its metallic key pad. As for its functions, its packs the usual features like 1.9″ QVGA main screen, monochrome OLED on its outer rim, 2-megapixel camera and MP3/AAC/MPEG-4 playback. It cost $7,000.

Via bornrich