Champagne Sales Down for 2012
Sales of champagne fell by 4.4 percent in volume terms in 2012, but increased exports helped compensate for sagging European consumption.
Sales of champagne fell by 4.4% in volume terms last year, but increased exports helped compensate for sagging European consumption and kept revenue flat at 4.37 billion euros ($5.86 billion).
The slide in annual sales to 308.8 million bottles in 2012 was primarily due to the sharp 13.3 percent fall in European sales and a 8.8 percent fall in France in December, the Champagne Wine Professionals Committee (CIVC) said Tuesday.
Exports of the high-end French sparkling white wine rose by 3.2 percent however to reach a record high of 61 million bottles.
“More than ever champagne has an international value, and other countries represent an essential conduit to growth due to their strong consumption of prestigious vintages,” said CIVC spokesman.