Carina Lau launches online wine, champagne brand
Hong Kong Movie Star Carina Lau (刘嘉玲) is the latest Chinese celebrity to parlay her fame into wine.
Hong Kong movie star Carina Lau (刘嘉玲) on Wednesday launched her own online wine and champagne brand at the world’s biggest wine and spirits fair Vinexpo in southern France.
Going on sale in China on the Alibaba website under the name of the Chinese-born actress are six top-end Bordeaux and four other wines from the region as well as two Moutard champagnes and a sparkling wine.
“It’s an important day for me and my company Carina international e-commerce limited,” said the actress who married movie star Tony Leung in 2008. “My first products are red wine and champagne but it will be introducing many more other products under my brand.”
280,000 bottles of the top-end Bordeaux wines will be offered in a pre-sale launch with the four vintages from the Haut-Medoc, Margaux and Saint Emilion available later following the official launch of sales in Shanghai.
Carina Lau, 49, already has cosmetics, fashion and jewellery brands and owns 17 nightclubs.
Since about 2008, wealthy Chinese investors have snapped up more than 20 chateaux in the Bordeaux region.