French jeweler Mauboussin gave away 5,000 tiny diamonds as part of a promotion in Tokyo on Monday. The tiny diamonds were 0.1 carat diamonds worth about $50.

Mauboussin’s flagship Japan store opened in Ginza, one of the most expensive pieces of real estate in Japan, in February.

But the store had often been empty because its name, though associated with international celebrities, isn’t widely recognized among Japanese.

Jewellery worth more than 6m euros (£5m, $8m) has been stolen from an exclusive Paris store in broad daylight by a lone gunman, police sources say.

Dressed in a suit and fedora, the man entered Chopard on Place Vendome and reportedly made staff hand over 15 pieces of jewellery at gunpoint.

The heist, which took place in mid-afternoon, came after a gang of armed men stole gems worth 85m euros from jewellers Harry Winston in Paris in December.

Austrian director Michael Haneke won the Palme d’Or (Golden Palm) for best picture at the Cannes film festival on Sunday for “The White Ribbon,” his eerie exploration of the roots of Nazi terror.

Since 1954, the award has been annually given to the Director of the best film presented at the festival.

The Palme d’or 2009 has been created by Chopard and it reminds of the coat of arms of the city of Cannes.

De Beers has launched a global campaign to convince investors that diamonds are an alternative to gold as a safe-haven investment.

The move is a sign of the pressure on the world’s biggest diamond miner to find new markets following the collapse of traditional sales.

Stephen Lussier, De Beers’ executive director for corporate affairs, told the Financial Times the group had been approached in the past two months by “half-a- dozen” brokers linked to sovereign wealth funds and wealthy individuals.

Boucheron celebrates the launch of the movie “HOME”, for which its parent company PPR is the exclusive worldwide partner.

Precious metals and gems are amongst the earth’s most precious gifts and on this occasion, the House has especially created “The Magnetic Quatre”, a unique combination of four golds.

The amalgamation of different golds and textures of this unique product symbolizes our planet’s four elements; wood, air, water and earth and reminds us of their fragile balance.

Mae Yokoyama, a Masters Jewelery design student at the Konstfack University of Arts, Crafts and Design in Sweden offers you the Lux solar panel collar.

Finished with solar panels, the Lux is a necklace for women that collects energy from the sun during daytime to lighten the LED bulbs, giving an appearance of glittering pearls in the dark.

Not only is this a fashion statement, it also raises the awareness of energy conservation to others.