Oriol Elcacho is photographed by Mert & Marcus for Bulgari’s Spring/Summer 2011 ad campaign.

Swarovski has enlisted multimedia artist Bruno Aveillan to make a cinema spot with them that would conjure Swarovski’s more than 115 year heritage on the big screen.

The video shows a Swarovski model ambling across a crystalline dreamscape and interacting with the brand’s products.

From now through February, the cinema spot will be airing for all to admire on the Swarovski billboards at Times Square and Rockefeller Center in New York.

For Christmas, the Cartier panther reveals a selection of precious objects: accessories for Him and for Her, eternal diamonds, and more…

The French maker of jewelries and timepieces is promoting their seasonal offerings through their “Winter Tale” campaign which asks consumers to follow a panther cub through a winter wonderland of the luxury brand and their exclusive offerings.

The Winter Tale campaign includes a dedicated microsite at wintertale.cartier.com and the a 30-second video spot shown below.

The Italian luxury house, which just opened a jewelry boutique in Beijing on December 10, has other imminent plans in the pipeline for China.

The company will debut a new retail concept before Christmas in the Village North, a shopping complex in Sanlitun, an affluent area filled with shops and eateries.

Additionally, Versace is planning to unveil another flagship in Shanghai’s Plaza 66 shopping center as well as another location in Zhengzhou, sometime in 2011.

A bracelet owned by Wallis Simpson, whose affair with Edward VIII led to his abdication, has sold for a world record-breaking £4.5m ($7m) at auction.

The diamond panther bracelet, was sold by Sotheby’s. It was the most expensive bracelet and most expensive Cartier item to be sold at any auction.

It was one of 20 pieces owned by the Duke and Duchess of Windsor to go under the hammer in the sale, which raised a total of £7,975,550 ($12,417,369m).

Cartier, the number one luxury jewelry brand in China, continues to ramp up its presence in the Asian country with the opening of yet another flagship on Friday.

The new store, which spans 900 square meters (9,687 square feet), is housed inside the Prince’s Building — an upscale shopping center in Hong Kong.

The three-story boutique replaces Cartier’s old store — opened in 1970 — that was located on the ground floor of the same building.