Actress Julianne Moore has become the new face of Bulgari jewellery.

Bulgari points to Julianne’s “timeless charisma” and “inescapable magnetism” as well as her beauty, intelligence and confidence as the perfect representation of the Bulgari woman.

The campaign was photographed by Mert Alas and Marcus Piggott and features the actress wearing Bulgari jewelry and posing with Bulgari handbags.

Some of the items Moore will show off include 115 carat Colombian teardrop emerald and diamond earrings, serpentine bracelets and one of Bulgari’s new leather clutches.

Brocades, jewel-tone satins and peacock feathers will serve as rich backdrops to the super-luxe campaign.

The ads, which are being called “Eccentric Charisma”, will debut in February 2010.