Giorgio Armani’s home division is to deck out the interior of exclusive apartments in Rome, as part of a project to convert a historical building into a complex of luxury serviced flats.

Some 62 apartments are planned in the Cavour220 project, a residential block occupying 12,000 sq m and composed of 6 linked buildings surrounding a garden.

Owners will be able to customize the units personal tastes on the basis of layouts and finishes proposed by Armani Casa, admittedly likely a narrow range.

Owners will also enjoy a personal concierge service, available 365 days a year, to help out with maintenance, babysitting, restaurant reservations, theater tickets as well as travel arrangements.

“The scheme was conceived from the desire to transform the ancient buildings of a quarter on the slopes of the Palatine Hill into a prestigious, sophisticated, cutting-edge residential complex,” Armani said in a statement.

The complex is located on Via Cavour, that leads to the Coliseum. The project also involves Doughty Hanson & Co European Real Estate Fund II and property developer Europa Risorse.

The first apartments will be ready for occupation in the first half of 2010.

Via Reuters