Increasingly, travellers who wake up in a luxurious hotel bed can head home and order the accessories to recreate the experience for themselves at home.
This week, Swiss luxury hotel chain Swissotel announced its first online shop Swissotel At Home, selling bed linen, towers and bathrobes used in its hotels, as well as Swissotel branded items such as mugs, candles or silk scarves.
Swissotel’s shop will compete against some of the biggest names in the accommodation industry for the chance to sell its own products to guests and fans.
ShopMarriott, the online retailer of Marriott and JW Marriott products, sells pillows, blankets and even mattresses, along with items from Courtyard and its upscale brand Renaissance on separate sites.
Hilton offers HiltonToHome, selling linens, beds and other items such as bathroom accessories and electronics, suggesting that “Travel should transform your idea of home.”
Fans of W Hotels, the upscale urban brand, can buy everything from bedding to jewellery and handbags at its W Store, along with luxury travel related items such as cashmere eyemasks and pillows.
As well as shops in some hotels, Fairmont operates an online outlet, promising that visitors can bring the best of what you’ve come to expect of us home with you.”