The fashion designer Donna Karan is producing a short film, titled Four Play, about new Karan’s Eldridge bag, which is worn in four different ways.

Christina Ricci is the protagonist of the movie, which were directed by Sting’s son, Jake Sumner

She plays four different personalities dancing and spying at the Soho Grand Hote: The Paramour, The Expressionist, The Dreamer and The Voyeur.

Following the news that surrealist filmmaker David Lynch is shooting the new ‘Lady Dior’ commercial, Dior has launched a new series of short films to accompany its ‘New Lock’ bag.

Directed by Peter Lindberg and Darius Khondji, the clips show French actress Nora Arnezeder artfully playing around with the luxurious bag in a series of stylishly urban set-ups.

Dior has confirmed that filmmaker David Lynch will follow in Oliver Dahan’s footsteps, directing the label’s next Lady Dior ad.

The second ‘episode’ of the campaign, which started with Dahan’s secret agent-inspired chapter earlier this year, was shot in Shanghai this week.

Lynch, the maker of US TV series Twin Peaks and movies such as Mulholland Drive previously directed the ad for Gucci’s signature fragrance.

Gucci has announced its 5th anniversary charity campaign which will benefit the United Nations Children’s Fund (UNICEF).

This year’s collection is inspired by Snowman in Africa, the sequel to the best-selling children’s book Snowman in Paradise.

Between November 16th and December 31st the book will be sold only through Gucci and 100% of its revenue will be donated to UNICEF.

Hong Kong firm has launched a series of television commercials offering personal loans in exchange for ladies’ luxury handbags.

Yes Lady Finance will pay cash-strapped socialites up to 70 percent of the bag’s value with 28 percent annualised interest, the South China Morning Post said.

The Italian fashion house Fendi comes with a new funny concept of bag.

Now, you can have your Fendi Baguette, where “your” means unique and really representing your own style. How is it possible?

With the new Fendi limited edition called Baguette Mezzo Punto.