HP Computers have announced their partnership with the upcoming Sex and the City movie sequel, whose star Sarah Jessica Parker will sport one of the company’s ‘digital clutches.’

Designed by Vivienne Tam — her Butterfly Lovers netbook premiered on her runway in 2008 — the handbag-sized mini computer will star as the columnist’s steady companion.

The electronics brand’s move follows several other attempts made by its rivals recently to lure fashion fans into the world of gadgets.

Just this week, a new phone commercial released by LG showed actress Eva Longoria Parker and fashion designer Victoria Beckham, ‘hanging out’ as ‘best friends,’ while looking stylish.

Other recent pairings between fashion and technology brought about a Dell laptop range that can be matched to your OPI nail polish colors, as well as numerous fashion cell phones by the likes of Dior, Armani, and Prada.