Apple‘s head of Internet software and services, Eddy Cue, is now a member of the board of directors at Ferrari.
The announcement is a clear sign that Ferrari sees the role of information technology becoming increasingly important in the automotive world.
Rumors have been circulating for more than a year that Apple is planning to create devices and services for its users’ cars.
Earlier this year, the company showcased its Siri “Eyes Free” feature — which would allow drivers to press a button on their dashboards in order to access voice commands on their iPhones and therefore dictate text messages and emails and ask for directions without touching their phone or taking their eyes off the road.
They launched the iPhone-based program with nine car makers, including Mercedes-Benz, BMW, Land Rover, Audi, Jaguar, Toyota, Honda and Chrysler.
Cue has been at Apple for more than 20 years and as well as being in charge of the iTunes store has also been given overall responsibility for Siri and Maps following a massive shakeup at Apple that saw its head of iOS software, Scott Forstall, depart.
A partnership between Apple and Ferrari would seem a perfect fit. Both are focused on design and innovation and both have built much of their business on exclusivity.