48902678 468x285 Prada First Spring by Yang Fudong

The short film “First Film” is Prada‘s latest collaboratin with avant-garde filmmaker Yang Fudong.

Featuring young men dressed in Prada menswear, the black & white film portays a timeless, dreamlike realm where anything is possible.

The film was shot in Shanghai, according to Prada the film was inspired by the Chinese adage that “the whole year’s work depends on a good start in spring”.

48902685 468x285 Prada First Spring by Yang Fudong

Starting next month, print ads with images from the video will also join the campaign.

48902696 468x285 Prada First Spring by Yang Fudong

Photography: Yang Fudong/楊福東 – Models: Adrien Sahores, Jacob Coupe, Geng Li, Ji Lili, Gao Xiu Li, & Zhao Lei

Source: JustLuxe

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