Prada First Spring by Yang Fudong

The short film “First Film” is Prada‘s latest collaboratin with avant-garde filmmaker Yang Fudong.

Featuring young men dressed in Prada menswear, the black & white film portays a timeless, dreamlike realm where anything is possible.

The film was shot in Shanghai, according to Prada the film was inspired by the Chinese adage that “the whole year’s work depends on a good start in spring”.

Starting next month, print ads with images from the video will also join the campaign.

Photography: Yang Fudong/楊福東 – Models: Adrien Sahores, Jacob Coupe, Geng Li, Ji Lili, Gao Xiu Li, & Zhao Lei

Source: JustLuxe