Karmen Pedaru is the new face of Emporio Armani for the fall campaign season , photographed by Mario Sorrenti.

Emporio Armani enlists Brazilian top model Marlon Teixeira as the face of their Fall Winter 2010 Campaign.

Marlon was photographer by famed fashion photographer Mario Sorrenti in a foggy urban landscape.

To celebrate the brand’s 40th birthday Roberto Cavalli enlisted Gisele Bundchen to star in the brand’s Fall/Winter 2010/11 advertising campaign.

Decked from head to toe in lush animal prints, fur and decorative patterns, Gisele is on fire in the five image campaign shot by Mert & Marcus.

The House of Gucci has come out with a new collection of “heritage” aviator sunglasses.

The three new models (unisex 1627/S, men’s 1622/S, and women’s 3108/S) all feature the red and green Gucci stripe and “G” logo on both temples.

The sunglasses come with a special edition leather case and carrying pouch. The case has a wide signature stripe while the pouch has a matching strap.

For a few seasons Hermes had been playing with fairy-tale plots and characters while creating ad campaigns.

However the new Hermes campaign for Fall Winter 2010/11 – clearly inspired by Sherlock Holmes – is something different though no less interesting.

The Hermès’ campaign features Constance Jablonski in an array of menswear inspired looks from the collection, and nods to the brand’s timeless silk scarves.

Pop sensation Madonna continues with her seasonal campaign for Italian designers Dolce & Gabbana’s Autumn/Winter 2010-2011 line D&G.