LVMH, the worldâ€™s leading luxury products group has completed a minority investment in Edun, the ethical fashion company owned by Ali Hewson and her husband Bono, U2 lead singer and activist.
Edun is a brand of socially conscious fashion for men and women.
The Companyâ€™s mission is to create beautiful clothing and sustainable trade with partners in the developing world.
Founded in 2005, Edun demonstrates that a business model based in responsible trade can exist within the mainstream fashion industry.
â€œWe started Edun so people could have a choice – to choose beautiful clothes with a great story behind them.
LVMHâ€™s investment is a vote of confidence in Edun and its mission and an important step in Edunâ€™s journey to reach its full potential,â€ explained Ali Hewson.
â€œEdun is a small brand with a loud voice. With LVMH, we can grow bigger and faster than we could on our own and bring greater and longer-term stability to our manufacturers and the communities they support,â€ said Bono.
Edun will continue to be based in Dublin and New York.