LVMH Invests In Bono’s Clothing Line

LVMH, the world’s leading luxury products group has completed a minority investment in Edun, the ethical fashion company owned by Ali Hewson and her husband Bono, U2 lead singer and activist.

Edun is a brand of socially conscious fashion for men and women.

The Company’s mission is to create beautiful clothing and sustainable trade with partners in the developing world.

Founded in 2005, Edun demonstrates that a business model based in responsible trade can exist within the mainstream fashion industry.

“We started Edun so people could have a choice – to choose beautiful clothes with a great story behind them.

LVMH’s investment is a vote of confidence in Edun and its mission and an important step in Edun’s journey to reach its full potential,” explained Ali Hewson.

“Edun is a small brand with a loud voice. With LVMH, we can grow bigger and faster than we could on our own and bring greater and longer-term stability to our manufacturers and the communities they support,” said Bono.

Edun will continue to be based in Dublin and New York.