Luxe sportswear is still big news in menswear this season, and you don’t get more luxurious than cult brand Limoland. This contemporary and casual collection is the brainchild of African art collector and design authority Jean Pigozzi, a Frenchman who went to school in the USA. The label was born out of his love for colourful streetwear that he had bought in Harlem as an adult. Pigozzi wanted to create clothes that are ‘hyper-luxury streetwear for ‘mature’ kids’.

Limoland develops and adapts the sporty look to appeal to a more mature generation. The knitwear in the range is crafted in Scotland and is exquisitely hand-finished, premium sweatshirts are made from Japanese cotton-fleece and v-neck sweaters are in the finest cashmere.

For his accessories line, Pigozzi collaborated with Porter - the world-famous Japanese luggage brand who have never agreed to work with a non-Japanese brand before.

Pigozzi ensures that there still a sense of fun in the range, in the form of the label’s own cartoonish ‘brand character’ Limo. Created by a prestigious African artist, his face appears on every item, from being subtly placed on the cashmere sweaters to being emblazoned across the hooded jumpers. It is this edgy addition to the clothes and Limoland’s colour palette that ensure that Pigozzi’s brand stays true to both his American inspiration and African influences - fresh, bright and chic.

Limoland is available exclusively at Harvey Nichols, prices are comparable to other luxury men’s line, the most popular piece is the hot pink V neck sweater which retails for around $800