In honor of the release of its “Lacoste Red!” collection, a youth oriented “mod” revival, Lacoste has created a website that presents the new collection in a very attractive way.

Both a visual and audio experience (with latest French electro revelation, Yuksek, as a soundtrack…), the site is interactive and dynamic.

The intermediary videos on the site, shot from a very aerial perspective, give new meaning to the concept of print publicity.

This is nothing revolutionary, but it is well integrated and enjoyable.

The campaign also extends beyond the microsite with an iPhone application offering and a twitter feed for you to follow.

Source: culture-buzz